The service industry often works hard on word of mouth advertising.  This means repeat customers are likely to return, but establishing  oneself with new customers does take time and effort on the company’s  part. Russell Pattison owns Kleen Air Services, Inc., a full HVAC and AC repair service in Plano, Texas .  Most AC systems last about ten years on average, so return customers  are not as frequent as some may think. Pattison depends heavily on his  previous customers for referrals. After the many years his company has been in business, Pattison has plenty of work both in installation and AC maintenance for Plano, TX  residents. Kleen Air Services has one customer that refuses to use anyone else and has felt this way for years. “The  customer chose us because we offered the best prices, best equipment  and were able to help in a serious pinch. Other companies simply could  not meet these demands. We were told upon the completion of the job  another unit would need replacement, and w...
 
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